No, This Commercial is Not an SNL Sketch | The Daily Floss

May 8, 2014

The Daily Floss – May 8, 2014

The concept of a flossing system that resembles miniature nunchucks might seem like the household product featured in a commercial parody on late-night TV, but GumChucks Kids, The Ultimate Attack on Plaque® is plenty real.

GumChucks Kids, The Ultimate Attack on Plaque® features a two-handle system, with disposable tips connected by a piece of dental floss.

Watch the Commercial

The unique two-handle system, with disposable tips connected by a piece of dental floss, was designed to increase control and allow the user to make the dentist-recommended “C” shape with the floss. (All parts are crafted of recycled plastic and are BPA Free.)

Backstory: In 2010 during a lunch meeting at a business convention in Las Vegas, Keith Allen – marketing whiz and dad of two – saw Jeromi Stewart use a handmade personal flossing device. The two combined their skill sets and the rest is history. 

According to, kids love shooting the disposable tips – as well as the characters (a Hollywood-inspired cartoon series called Tonsil Town™ with characters such as Plaque Man, Ninja Vitis, Molar Bear and the Hygenie, The Flossopher, Slime Shady, and Count Plaqula), game app (Weapons of Plaque Destruction – available in the iTunes store for iPads).

Every GumChucks Kids Starter Pack ($9.95) comes with a collectible character trading card.

Got braces? ORTHOgami is the answer.

Don’t worry, an adult version is available. And GumChucks ProFloss features all the same benefits:

  • Reach. Handles allow the user to easily reach back teeth.
  • Comfort. No more cut-off circulation from floss-wrapped fingers.
  • A hygienic process. No fingers in the user’s mouth.
  • Ease.  Wrap floss around the tooth, removing more plaque and bacteria.

GumChucks are sold through Dentist Offices and online at Read more at:

Kristie Grier Ceruti
Senior Communications Specialist for Benco Dental


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